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今年以来,一些跨国农机巨头和外资企业继续加大了在华发展的力度。日本久保田、德国克拉斯对国内知名农机企业的并购谈判,加上美国爱科对山东大丰已经实施完的并购,如此等等,中国的二线农机品牌(和少数突出的、有特色的三线品牌)正加速沦为外资口中的珍馐。外资掀起对中国农机企业的第二轮并购浪波。外资在中国发力,看重的当然是中国庞大的市场前景。这类品牌企业具备一定的品牌知名度,具有一定的产品资源、渠道资源和政府关系资源以及稳定的员工队伍,外资品牌又具有雄厚的技术实力和资本实力,以及先进的管理经验,特别是在全球范围内的强势品牌影响力。
Since the beginning of this year, some multinational agricultural giants and foreign-funded enterprises have continued to increase their efforts in developing China. Japan Kubota, Germany Claas on the well-known domestic agricultural mergers and acquisitions business negotiations, coupled with the United States Aike on Shandong Dafeng has completed the acquisition, and so on, China’s second-tier agricultural machinery brands (and a handful of prominent, distinctive third-line brand ) Is accelerating into a rare treasure in the mouth of foreign investors. Foreign investors set off a wave of mergers and acquisitions of the second round of Chinese agricultural machinery enterprises. Foreign investment in China, of course, valued China’s huge market prospects. Such brand companies have a certain brand awareness, with a certain product resources, channel resources and government relations resources and a stable workforce, foreign brands also have strong technical strength and capital strength, as well as advanced management experience, especially in the world Range of strong brand influence.