论文部分内容阅读
在“互联网+电力服务”的理念下,开展了一系列线上联系线下、高度配合、紧密互动的品牌传播活动。在“互联网+”时代的大背景下,社会媒介生态和公众信息需求的变化倒逼着企业必须进行品牌传播创新实践。国网北京市电力公司(以下简称国网北京电力)创新品牌传播,积极践行“互联网+”理念,加速新旧媒体融合发展,注重与用户良性互动,为品牌传播开拓了新的局面。公司按照“三集五大”体系建设要求,创新实践品牌建设管理一体化运作模式和全媒体联动工
Under the concept of “Internet + Electricity Service”, a series of brand communication activities with a high degree of coordination and close interaction are underway. In the era of “Internet + ”, the changes in the needs of social media ecology and public information force enterprises to carry out brand communication innovation practice. State Grid Beijing Electric Power Co., Ltd. (hereinafter referred to as the State Grid Beijing Electric Power) innovative brand communication, and actively implement the “Internet +” concept, accelerating the integration of old and new media development, focusing on good interaction with users, brand communication has opened up a new situation. Companies in accordance with “three sets of five ” system construction requirements, innovative practice of brand building integrated management mode of operation and all media linkage