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912亿元,这是2015年“双十一”天猫的战绩。一天的交易额,相当于2014年西藏自治区全年GDP。这个日子曾是无伴侣男女青年的自嘲工具,谓之“光棍节”。它发展为网络购物狂欢节的逻辑是这样的:大众的词汇创造力看中了“11.11”这个形象的数字,它被赋予心理生命力;“光棍”们没有伴侣,茕茕孑立形影相吊之余,在网络上购物泄愤;电商们看到了一个集中度,看到了它的心理影响力,刻意赋予它购物的内涵,于是就“搞活动”;风既生而其势渐劲,影响了越来越多人在这一天前后的行为状态,就建立起一种新的社会模式,一个精神存在,也
91.2 billion yuan, which is the 2015 “double eleven” Lynx record. The transaction volume of one day is equivalent to the annual GDP of Tibet Autonomous Region in 2014. This day was a self-deprecating tool for young men and women who did not have a partner, calling it a “Singles Day.” The logic of its development into an online shopping carnival is as follows: the vocabulary creativity of the public has taken a fancy to the figure of “11.11”, which is endowed with psychological vitality; “bachelor” has no partner, In addition, they ventured their anger over the Internet. E-commerce companies saw a concentration and saw its psychological influence, deliberately giving it meaning of shopping. As a result, , Affecting more and more people in the state of behavior before and after this day, to establish a new social model, a spiritual presence, also