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价格通常是影响产品销售的关键因素,定价的重要意义就在于使价格在表现商品价值的同时,成为促进销售的有效手段。本文在阐述价格策略在铁路客运营销中作用的基础上,指出了制定铁路运价策略的原则及基本策略。
Price is usually the key factor that affects the sales of products. The significance of pricing is to make the price an effective means to promote sales while expressing the value of the commodities. Based on the role of price strategy in the railway passenger transport marketing, this article points out the principle and basic strategy of making the railway freight price strategy.