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以互联网作为代表的新兴媒体正在快速席卷全球,为媒体传播带来了非常复杂的环境。如今媒体之间的竞争已经从过去那种单一的内容竞争发展到了如今的多媒体、多层次的全方位竞争上来。面对新媒体所带来的复杂竞争环境,电视的传统优势正在削弱,为电视带来了巨大的冲击,但是对于电视来讲,其中所包含的机遇也是非常多的。特别是对于电视来讲要更好的发展,就必须要与新媒体进行融合。为此,在文中介绍了独山子电视节目与新媒体平台融合的经验,以期可以为电视与新媒体的融合提供有效借鉴。
Emerging media, represented by the Internet, are rapidly sweeping the globe, creating a very complex environment for media communication. Nowadays, the competition among the media has developed from the single content competition in the past to the multi-media and multi-level all-round competition nowadays. In the face of the complex competitive environment brought about by new media, the traditional advantages of television are being weakened and have brought tremendous impact on television. However, there are also many opportunities for television. Especially for the better development of television, we must integrate with the new media. To this end, the paper introduces the integration of Dushanzi TV programs with the new media platform in order to provide an effective reference for the integration of television and new media.