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在复杂严峻的国内外经济环境下,2012年中国经济增速回落,上半年GDP同比增长7.8%,二季度增长7.6%,创三年来新低。宏观经济指数的下滑对广告市场造成严重冲击,上半年传统媒体的广告刊例花费同比增长3.9%,增幅为近五年最低。2012下半年因复杂的全球经济形势有着许多的不明朗,CTR预测今年在没有特殊的经济刺激或者消费刺激政策出台的背景下,整体广告增幅很可能出现近年以来的新低,增幅预测可能在8%以下或更低。
Under the complex and severe economic environment at home and abroad, China’s economic growth slowed down in 2012, with GDP growth of 7.8% in the first half year, 7.6% in the second quarter and the lowest in three years. The decline in the macroeconomic index has had a serious impact on the advertising market. In the first half of this year, the expenditure on traditional media advertising jumped 3.9% from a year earlier, the lowest rate in nearly five years. The second half of 2012 because of the complex global economic situation has many uncertainties, CTR forecast this year in the absence of special economic stimulus or consumer stimulus policies introduced background, the overall advertising growth is likely to hit a new low in recent years, the increase forecast may be 8% Below or below.