论文部分内容阅读
一、早晚高峰期间广播新闻受众特点据我国公安部交管局2016年3月公布的数据中,我国机动车保有量达2.83亿辆,而私家车保有量则达到1.24亿辆,这一数据清楚表明了我国私家车时代的到来。在私家车时代中,广播媒体的受众数量不断提升,有权威媒体调查表示,近65%的车主有经常在车上收听广播的习惯,而有时收听广播的车主则占总调查人数的30%,由此可见私家车车主对于我国广播媒体的重
According to the data released by the Ministry of Public Security, Traffic and Traffic Management Bureau in March 2016, the number of motor vehicles in China reached 283 million while the number of private cars reached 124 million. This figure clearly shows The arrival of our country’s private car era. In the private car era, the number of broadcasters has been on the rise. According to authoritative media surveys, nearly 65% of car owners have the habit of constantly listening to radio in the car, while those who listen to the radio sometimes account for 30% of the total number of people surveyed. This shows that private car owners for our broadcast media weight