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市场经济的高速发展促使了中国广告业的大踏步前进,亦培育和造就了众多的广告奖项。同时,广告奖的成熟和壮大进一步促进了本土广告业的发展,从而更好地服务广告主,带动整体经济竞争力的提高。这实在是一件值得欣慰的事。然而缺憾也正在这里。不管是国内自办的广告奖项,还是对国外广告奖的引介、推广和参与,其主旨不外平两点:其一,通过广告奖激发创意人,广告人的专业成就感、价值
The rapid development of the market economy has prompted China’s advertising industry to make major strides, and has fostered and created numerous advertising awards. At the same time, the maturity and growth of advertising awards further promote the development of the local advertising industry so as to better serve advertisers and boost the overall economic competitiveness. This is really a happy thing. However, shortcomings are also here. Regardless of the domestic self-run advertising awards, or the introduction of foreign advertising awards, promotion and participation, its main theme is nothing more than two points: First, creative advertising through advertising awards, advertising professional sense of accomplishment, value