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我们在与中央电视台广告部的合作中体会最深的就是广告部政策的灵活与高效。我们公司做事的宗旨就是一定要“快”,与央视广告部合作后,我们感觉到央视作为一个强势权威媒体,在做事的效率上丝毫不逊于我们这些以反应迅速见长的民营企业,这一点非常难能可贵。让我感受最深的一件事是,不久前我们在央视伊拉克战争直播报道中投放统一润滑油广告的前前后后。记得今年3月20日美国对伊开战,我们和广告代理公司意识到这是一个非常难得的品牌推广
Our deepest understanding in cooperation with the CCTV Advertising Department is that the advertising department’s policy is flexible and efficient. The purpose of our company’s work is to be “fast”, and CCTV’s advertising department, we feel that CCTV as a strong authority of the media, in the efficiency of doing things in no way inferior to those of us to respond to the rapid response of private enterprises, which is very Commendable. One of the things that let me feel the deepest is that not long ago we put a unified lubricant advertisement in the coverage of the CCTV Iraq war. Remember the U.S. war on Iraq on March 20 this year. We and the advertising agency realized that this is a very rare brand promotion.