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在欧洲的版图中,波兰地处中欧,幅员广大,人口众多,是连接东西欧的丝绸之路。经过十几年的改革发展,其经济状况已有很大改观,商品市场的发育日趋成熟。特别是欧盟东扩已基本就绪,波兰将于2004年4月正式加入欧盟,届时其国界、市场、货币等将同欧盟全面接轨。这一切表明,波兰市场蕴含着巨大的发展商机。这为我国有关消费品贸易公司或企业成功地占据波兰市场、进而发展在整个欧洲市场的贸易、深入了解波兰消费者的偏好和行为提供了条件。
In the territory of Europe, Poland is located in Central Europe, a vast, populous, is the Silk Road connecting East and West Europe. After more than a decade of reform and development, the economic situation has greatly changed, and the development of the commodity market has matured. In particular, the EU’s eastward expansion has basically been completed. Poland will officially join the EU in April 2004, when its borders, markets and currencies will be fully integrated with the EU. All this shows that the Polish market contains tremendous business opportunities. This provides the conditions for our country’s consumer-goods trading companies or enterprises to successfully occupy the Polish market, thereby developing trade across the European market and gaining an insight into Polish consumers’ preferences and behaviors.