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商品竞争即品牌竞争。为在五光十色、强手如林的针织内衣市场独树一帜,中外合资淮安上丰针织有限公司自去年全方位实施名牌战略以来,深入进行市场调研,足迹遍布大江南北,苦心孤诣开发新品。继“霞牌”细支精纺柔暖针织内衣(95年11月通过江苏科技新产品鉴定)等3大系列28个品种在北京、天津等20多个大中城市走红之后,针对春季市场需求,今年初,他们又投入150万元,开发出电脑提花女衫、电脑提花色织T恤衫等两大系列8个品种,投放市场后立即受到广大消费者的青睐。
Commodity competition is brand competition. In order to be unique in the colorful and strong knitted underwear market, Huai’an Shangfeng Knitting Co., Ltd., a Chinese-foreign joint venture, has conducted in-depth market research since its all-round implementation of the brand strategy last year. It has been involved in the development of new products from north to south. Following the “Xia Brand” fine-worsted worsted soft warm knitted underwear (approved by Jiangsu Science and Technology New Products in November 1995) and other 3 series of 28 varieties popular in more than 20 large and medium-sized cities such as Beijing and Tianjin, for the spring market demand At the beginning of this year, they invested 1.5 million yuan to develop two series of eight varieties, namely computerized jacquard blouses and computerized jacquard-dyed T-shirts. They immediately became popular with consumers after they were put on the market.