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2014年12月12日,由中国品牌建设促进会发布的2014年中国品牌价值评价结果显示,中国出版集团公司以719的品牌强度、73.62亿元的品牌价值位居出版行业首位。12月14日播出的CCTV财经频道《对话》现场,在谈到如何实现高端制造升级的问题时,中国出版集团公司总裁谭跃认为,对现阶段的出版业来说,内容创新固然重要,但目前营销更加重要、更加突出。“国家队”、“中字头”、“人字号”、“百
On December 12, 2014, the 2014 China Brand Value Evaluation released by China Council for the Promotion of Brand Building showed that China Publishing Group Corporation ranked first in the publishing industry with a brand strength of 719 and a brand value of 7.362 billion yuan. Tan Yue, president of China Publishing Group Corporation, at the ”Dialogue“ scene on CCTV’s financial channel aired on December 14th, spoke about how to achieve high-end manufacturing upgrade. Although content innovation is important for the publishing industry at this stage, However, the current marketing is more important and more prominent. ”National team “, ”prefix “, ”humanoid “, ”one hundred