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近年来,我国高速公路建设发展迅猛,高速公路的户外广告媒体也随之迅速壮大,媒体形式日趋新颖。高速公路广告媒体收效持久等特点深受众多国际国内知名企业的欢迎。目前,我国高速公路中的户外广告形式主要分为双面或三面单立柱、收费站、跨桥三种。在各种广告形式中,仍然以单立柱广告形式为主。首先,单立柱媒体具有绝对的高度,通常在19米到25米之间;其次,单立柱广告至少为两面,
In recent years, the rapid development of China’s expressway construction, expressway outdoor advertising media also will be rapidly expanding, the media has become more innovative. Expressway advertising media lasting effect and many other well-known international and domestic enterprises welcomed. At present, the outdoor advertisements in expressways in our country are mainly divided into three types: single-column or double-column, toll station and bridge. In various forms of advertising, still single-column ads based. First, single-column media have absolute heights, typically between 19 and 25 meters. Second, single-column ads have at least two sides,