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旅游消费的大众化是《“十三五”旅游业发展规划》提出的旅游业五大发展趋势之一,也是新时期我国旅游产业转型升级的重要推动力。当旅游消费成为居民家庭日常消费的重要组成部分,旅游产业除了规模的爆发外,产业结构、产业形态等都将发生深刻变革,同样的改变也将发生在细分市场,例如自驾游。
The popularization of tourism consumption is one of the five major trends in tourism development proposed by the “13th Five-Year Plan for Tourism Development” and also an important driving force for the transformation and upgrading of China’s tourism industry in the new era. When tourism consumption becomes an important component of daily consumption of households, the tourism industry will undergo profound changes in its industrial structure and industrial forms in addition to the outbreak of scale. The same changes will also take place in market segments such as traveling by car.