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对体育报道而言,一届大赛就意味着一场“媒体报道战”。纸媒、广播电视、网站、新媒体……抢时效、挖深度、做专题,各家都在力争制高点。6月13日—7月14日举行的巴西世界杯,就是一场激烈的“媒体大战”。与往届不同,今年的世界杯报道对纸媒尤其不利。由于中国与巴西的11个小时的时差,本届世界杯全部64场比赛的开球时间基本都晚于纸媒的正常交版时间。在电视现场直播、网络实时更新、新媒体风生水起的情况下,纸媒如果按常规出牌,那么所有见报稿件都将“延时”24
For sports coverage, a contest means a “media coverage war.” Paper media, radio and television, websites, new media ... ... grab the time, digging depth, to do the topic, each is striving for a record high. June 13 - July 14 held in Brazil World Cup, is a fierce “Media Wars ”. Unlike previous sessions, this year’s World Cup report is particularly detrimental to paper media. Due to the 11-hour time difference between China and Brazil, the kick-off time for all 64 games of this World Cup is basically later than the normal media time for paper media. Live in the television live, real-time updates of the network, new media arena, paper media if the usual card, then all the newspaper articles will be “delayed” 24