The Inter-cultural Analysis of PSA for Disaster between China and the West

• 作 者: 谭琳
• 机 构: 天津大学
• 出 处: 海外英语
• 发表日期: 2014年21期
• 关键词: PSA for DISASTERS CULTURAL DIFFERENCES inter-cultu PSA for disasterscultural dif

As a special and extensive type of advertising, public service advertising(PSA) has become an important cultural phenomenon. Same as commercial advertisement, PSA can also convey cultural values. Out of similar purposes, however, PSA for disasters between