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当前社会、经济和科技因素的变化急剧加速 ,在零售行业的市场竞争平台上 ,特别是外资零售巨头的全面准入 ,将给广东省零售业发展带来一定的影响。本文拟从分析广东零售业外部环境入手 ,综观零售行业发展机遇与挑战 ,借助当前零售业的发展特征 ,最后进一步地探析广东零售业的现状和未来发展趋势
The current social, economic and technological changes in the rapid acceleration of the retail industry in the market competition platform, especially the full access of foreign retail giants, will give the retail industry in Guangdong Province a certain impact. Based on the analysis of the external environment of retail industry in Guangdong, this paper analyzes the opportunities and challenges in the development of the retail industry. With the development characteristics of the current retail industry, this article will further analyze the current situation and future trends of the retail industry in Guangdong