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当前,平面媒体普遍面临着经营和发展的巨大压力。在这种形势之下,各媒体势必要求新求变,力争使自己立于不败之地,而经济专刊正是现代报业激烈竞争之下的必然产物。她不仅肩负着传统专刊对读者的服务使命,而且要成为报纸参与运作并渗透到经济消费每个行业领域的重要载体,更是报纸未来产业化运作和提高综合竞争实力的大平台。因此,目前各平面媒体的经济类专刊已如雨后春笋般呈现出一派欣欣向荣之象。然而,当下市场上经济专刊的水平,却可谓良莠不齐,有的还在全面延续编辑部的编辑采写风格,与广告彻底脱离;也有的则全盘站在广告经营的立场上,把经济专刊彻底办成了软性广告的集散平台。这两种风格的经济专刊其实都不能很好地起到辅佐广告以及延续新闻的作用。本文作者以从事经济专刊工作12年的经历,总结了自己在都市类报纸《每日新报》和党报《天津日报》两张报纸做经济专刊编辑记者的心得,结集此文。文章从经济类专刊的定位、编辑标准、人员素质要求、内容要求、专刊的服务性等方面进行了比较深入的论述。
At present, print media generally faces tremendous pressure to operate and develop. Under such circumstances, the media will certainly demand new changes and strive to make themselves invincible. The economic special issue is exactly the inevitable outcome of the fierce competition of the modern press. She not only shoulders the service mission of the traditional special issue to the readers, but also becomes an important carrier of participating in the operation of the newspaper and infiltrating each industry field of economic consumption. She is also the big platform for the future industrialization of newspapers and the comprehensive competitive strength. Therefore, at present, the economic special magazines of all print media have mushroomed like a thriving scene. However, the current economic specialization in the market is actually mixed in quality, and some are still in full swing editing and editing style of the editorial department, completely separated from advertising; others are entirely on the position of advertising management, economic specialization into complete Soft advertising distribution platform. These two types of economic special issue actually can not serve as a good adjuvant advertising and the continuation of the news. The author, based on 12 years’ experience in economic specialization work, summed up his experience in compiling economic newsletters for two newspapers, the daily newspaper Xinhua Daily and the Tianjin Daily, and published the article. The article has carried on the more in-depth discussion from the aspects such as the position of the special issue of economy, the standard of editor, the requirement of personnel quality, the content requirement, the service of the special issue and so on.