论文部分内容阅读
中职学校营销专业的教学目标是将学生培养成具有一定营销能力和素质的营销人才,满足企业日益增长的对专业营销人才的需求,因此,提高中职营销专业教学的有效性是十分必要的。通过简介营销专业的前景以及教学中需要注意的问题,结合教学实践经验,提出了几点提高营销专业教学有效性的建议和措施,希望对提高教学有效性有所帮助。
The teaching goal of vocational school marketing major is to train the students into the marketing talents with certain marketing ability and quality to meet the growing demand of the professional marketing talents. Therefore, it is very necessary to improve the effectiveness of the teaching of the professional marketing major . By introducing the prospect of marketing specialty and the problems needing attention in teaching, combined with the teaching practice experience, some suggestions and measures to improve the teaching effectiveness of marketing specialty are put forward, hoping to help to improve teaching effectiveness.