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大学生旅游市场是整个旅游市场中不可或缺的部分,但如何开拓该市场是旅游企业面临的难题。在校企合作的基础上,本文对大学生旅游需求特点进行了调查与分析,并对旅游企业如何开拓大学生旅游市场提出了相关建议。引言中国旅游市场规模不断扩大,并将成为世界最重要的旅游市场,同时国家政府很重视旅游业的发展。要大力发展旅游业,就必须有大批高素质的技能型旅游业从业人员和管理人员。高素质技能
College students tourism market is an integral part of the tourism market, but how to open up the market is the problem facing tourism enterprises. Based on the cooperation between school and enterprise, this paper investigates and analyzes the characteristics of university students’ tourism demand, and puts forward some suggestions on how to develop the tourism market for university students. Introduction China’s tourism market continues to expand, and will become the world’s most important tourism market, while the national government attaches great importance to the development of tourism. To vigorously develop the tourism industry, there must be a large number of highly qualified skilled tourism industry practitioners and managers. High-quality skills