企业文化建设的“主体”问题

• 作 者: 毛新勇
• 出 处: 企业文化
• 发表日期: 2002年05期
• 关键词: 企业文化 企业形象 文化宣传 理念系统 价值观体系 市场营销人员 上岗培训 广告媒体 专门部门 人事管理

一、谁是企业文化建设的“主体”1.企业领导人。企业文化的主要信念都是先在上级形成,然后逐级下达。任何改变这些信念的工作都必须在企业领导人的领导下进行。企业领导人在企业文化建设中占有重要位置,在很大程度上可以决定企业文化的成功与失败。2.具体策划和推进部门人员。尽管企业文化的创建离不

First, who is the “body” of corporate culture construction 1. Business leaders. The main belief in corporate culture is formed first at the superior level and then gradually. Any work to change these beliefs must be conducted under the leadership of business leaders. Corporate leaders occupy an important position in the construction of corporate culture and, to a large extent, can determine the success and failure of corporate culture. 2. Specifically plan and promote department personnel. Although the creation of corporate culture can not be separated