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作者从营销的角度概述了知识经济时代的特征。指出：知识经济时代的支柱产业是高技术产业；知识经济服务产业将成为主导产业；知识经济是一体化的世界经济；知识经济时代的生产方式是非标准化的；知识经济是可持续发展的经济。根据知识经济的特征，作者还提出，知识经济时代的营销创新是借助网络进行的；营销的主战场在高新技术产业；营销的创新是借助知识进行的；营销的创新是在世界经济一体化的背景下进行的；企业的营销创新是借助名牌产品进行的；绿色营销是知识经济时代营销创新的主要理念
The author summarizes the characteristics of the era of knowledge economy from the marketing point of view. It points out that the pillar industries in the era of knowledge-based economy are high-tech industries; the service industries of knowledge-based economy will become the leading industries; the knowledge-based economy is an integrated world economy; the mode of production in the era of knowledge-based economy is nonstandard; and the knowledge economy is a sustainable economy. According to the characteristics of knowledge economy, the author also proposes that the marketing innovation in the era of knowledge-based economy is carried out by means of the Internet. The main battlefield of marketing is in high-tech industries. Marketing innovation is carried out by means of knowledge. Marketing innovation is the integration of the world economy Background; business marketing innovation is done by brand-name products; green marketing is the main idea of marketing innovation in the era of knowledge-based economy