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一、行业概况１９９７年商业企业的基本状况可概括为：发展平稳，竞争激烈。全社会消费品零售额的名义增长率呈逐月下降趋势，这主要受制于整个宏观经济面的影响。市场经济的确立，使中国传统商业面临着巨大的冲击和压力。据统计，“八五”期间，全国零售业平均利润率为１...
I. Industry Overview The basic conditions of commercial enterprises in 1997 can be summarized as: stable development and fierce competition. The nominal growth rate of total social consumer goods retail sales showed a month-by-month downward trend, mainly due to the impact of the entire macro-economy. The establishment of a market economy has left China’s traditional businesses under tremendous pressure and impact. According to statistics, during the “Eighth Five-Year Plan” period, the average profit margin of the national retail industry is 1 ...