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一个不可忽视的现象是:公关、广告、咨询界不乏一些“赵大忽悠”之辈,忽悠之风也愈演愈烈,以致业内外人士惊呼莫非“智业就是忽悠业”?公共关系从1980年代引进中国即将30年,中国汽车公关从本世纪元年开始已有10年之多。这个高歌猛进的行业到了该总结与反思的时候。在反思之前,我一直敬佩两位伟人对历史和现实一针见血的真知灼见。
One can not ignore the phenomenon is: public relations, advertising, consulting there is no lack of some “Zhao big flicker ” generation, the flicker of the wind also intensified, so that both inside and outside the industry exclaimed “wisdom industry is flicker industry ”? Public relations Since the introduction of China in the 1980s for the next 30 years, China’s automobile PR has been in operation for more than 10 years since the first year of this century. The triumph of the industry to the summary and reflection of the time. Before I reflect on it, I have always admired the insightful insights of both great men on history and reality.