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随着电子商务的发展,发展裘皮产业电子商务是不可抗拒的潮流。裘皮的传统销售方式严重限制了它的销售渠道,电子商务是解决这一问题的可行途径,可缓解地利劣势、扩展市场规模、给企业提供公平的竞争环境。本文以肃宁裘皮市场为研究对象,从四个方面进行研究。首先简述了肃宁裘皮市场的研究背景与意义,其次介绍了肃宁裘皮毛产业销售渠道及现状,接着分析了电子销售突破及其优势,最后提出了建设裘皮电子销售平台的对策及建议。
With the development of e-commerce, the development of e-commerce fur industry is an irresistible trend. Fur’s traditional sales methods severely limit its sales channels, e-commerce is a viable way to solve this problem, can ease the advantages and disadvantages, expand the market size, to provide enterprises with a fair competitive environment. This article takes Suning fur market as the research object, and studies from four aspects. First of all, it briefly introduces the research background and significance of Suning fur market. Secondly, it introduces the sales channels and current situation of Suning fur fur industry. Then it analyzes the breakthrough of electronic sales and its advantages. Finally, it puts forward the countermeasures and suggestions for building fur electronic sales platform.