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报载,不少学校的作文考试中出现了一种新的题型:让学生为某个商品或某一活动写一则广告。平心而论,这种题型很有时代特色,既然现代社会是个广告社会,既然广告策划是一种高智商活动,那么,有意识地让学生尝试一下写广告,就的确有助于提高学生的写作水平,尤其是创意水平。请细品西凤酒的广告词:“如果没有这只凤凰,龙的子孙该多么寂寞。”广告词中有“凤凰”二字,一举突出了酒的品牌,此其一。龙凤皆为吉祥的象征,让龙风比肩出现,合情合理,此其二。喝西凤酒的中
According to newspaper reports, a lot of schools have taken a new type of test in their composition exams: they let students write an advertisement for a certain product or activity. In all fairness, this type of question is very characteristic of the times. Since modern society is an advertising society, since advertising planning is a high IQ activity, then consciously allowing students to try to write an advertisement can indeed help improve students’ writing skills, Especially creative level. Please exquisite Xifeng wine ad: “If there is no such a Phoenix, the dragon’s descendants how lonely.” Ad “phoenix” word, in one fell swoop highlight the brand of liquor, one of the. Dragon and Phoenix are auspicious symbols, so that Dragon Wind appeared side by side, reasonable and reasonable, the other two. Drink Xifeng wine