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平面设计最直接的目的是什么。是让人看到画面经营的高超技巧?还是让人认同其设计风格与理念?都不完全是。真正的平面设计是通过视觉传达服务于大众(销售人群)的带有艺术性的宣传(营销)手段。设计以人为本,受众看不懂的设计不是好设计,即使你的技术表达再精彩,没有了受众的认同,作品的存在也就毫无意义。
What is the most direct purpose of graphic design? Is that people see the superb screen management skills? Or let people agree that their design style and philosophy are not exactly. Real graphic design is the visual communication of an artistic propaganda (marketing) tool that serves the general public (salespeople). Design People-oriented, the audience can not understand the design is not a good design, even if your technical expression wonderful again, without the audience’s approval, the existence of the work is meaningless.