论文部分内容阅读
《市场营销学》是一门与市场营销实践紧密联系的应用性学科。市场营销的理论和原理应用日益广泛,市场营销变得比以往任何时候都更为重要。然而《市场营销学》课堂教学并非轻松,需要勤于摸索教学规律。本文论述了《市场营销学》课堂教学的三个诀窍:准备充分,目标清晰;见多识广,素材丰富;深入浅出,引起共鸣。
Marketing is an applied discipline that is closely linked to marketing practices. The theory and principle of marketing are increasingly used and marketing becomes more important than ever. However, “Marketing” classroom teaching is not easy, need to diligently explore the teaching rules. This article discusses the three knacks of “Marketing” classroom teaching: fully prepared, clear goals; knowledgeable, rich in material; explain profound theories in simple language, resonate.