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产品品牌策略产品线品牌策略伞型品牌策略注释品牌策略合作品牌策略品牌通常是由符号、文字、图形等构成的识别产品的标志。品牌不仅具有区别产品的作用,而且具有向消费者传递信息和提供价值之功效,因而在企业的营销过程中占有举足轻重的地位。然而,品牌作用的发挥则有赖于企业采用的品牌策略。熟悉各种品牌策略的特点,灵活加以使用,会起到事半功倍的效果,在激烈的市场竞争中处于有利地位。产品品牌策略(Product—BrandStrategy)。即一种产品一个品牌。一个
Product Brand Strategy Product Line Brand Strategy Umbrella Brand Strategy Note Brand Strategy Cooperative Brand Strategy Brands are usually signs that identify products, such as symbols, text, and graphics. Brands not only have the effect of distinguishing products, but also have the effect of conveying information and providing value to consumers, thus occupying a pivotal position in the marketing process of the company. However, the brand’s role depends on the brand strategy adopted by the company. Being familiar with the characteristics of various brand strategies and using them flexibly will have a multiplier effect and be in a favorable position in the fierce market competition. Product Brand Strategy (Product-BrandStrategy). That is a product a brand. One