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作 为“经济人”的保险营销人员 ,趋利避害、追求自身利益最大化无可非议 ,要使保险营销人员做到诚实守信 ,严守职业道德 ,关键在于能使其从诚实守信中得到更多的好处和利益。笔者建议从以下四点着手改革 :改革现有的代理人佣金制度 必须对现有的代理人佣金制度进行改革 :一
As the “economic man” insurance marketers, it is beyond all limits to seek advantages and avoid disadvantages in pursuit of maximizing their own interests. The key to ensuring professional honesty and trustworthiness of insurance marketers and keeping professional ethics lies in enabling them to benefit more from honesty and trustworthiness And benefits. The author suggests to start the reform from the following four points: reforming the existing agent commission system must reform the existing agent commission system: one