论文部分内容阅读
文章以公共环境标识为研究对象,在视觉艺术心理学、社会学理论指导下,结合西安南大街环境标识个案,运用实际调查、分析的方法,提出“动态性”环境标识设计理念,着重阐释了“动态性”环境标识的三大特征,得出“动态性”环境标识是城市以人为本、保持地域文化特征的立体、多维度的环境标识新理念,对便捷受众人群的交通识别,提升西安古城人文气质,以及塑造城市形象等方面均起到一定的启迪作用,同时具有强烈的时代意义。
Under the guidance of Visual Arts Psychology and Sociological Theory, this paper, based on the case of environmental labeling in Xi’an South Street, puts forward the design concept of “dynamic” environmental labeling with the method of actual investigation and analysis, focusing on Explain the three characteristics of “dynamic ” environmental labeling, come to “dynamic ” environmental labeling is a new concept of three-dimensional and multi-dimensional environmental labeling of urban people-oriented and maintain the regional cultural characteristics, the convenience of the crowd Identify, improve the ancient city of Xi’an humanistic temperament, as well as shaping the image of the city have played a certain role in enlightenment, at the same time has a strong sense of the times.