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网名“逆行”的80后曾伟滨,从去年底开始在网络上售卖一款取名颜值的红枣夹核桃。至今,他力推的这款单品销售额已经突破千万元,在同类农产品里领先,并网罗了一批年轻的消费群体。咨询策划行业出身,此前并未接触过农业,“逆行”算是半路出家,厦门也并非是核桃和红枣的原产地。然而,互联网大背景下,种种“不充分条件”却不妨碍“逆行”成为一个新农人,并成功打造颜值核桃枣这款网红农产品。
Screen name “retrograde ” 80 after Zeng Weibin, from the end of last year on sale in the network a named value of the dates folder walnut. So far, he pushed this single product sales have exceeded 10 million yuan, leading in similar agricultural products, and a collection of young consumer groups. Consultation planning industry background, had not been exposed to agriculture, “retrograde ” be halfway monk, Xiamen is not the origin of walnuts and dates. However, under the background of the Internet, all kinds of “inadequate conditions” do not hinder “retrograde” to become a new farmer and successfully create the net worth of walnut products.