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根据2006—2013年辽宁省入境客源市场发展状况,运用地理集中指数、亲景度、市场竞争态模型,定量分析该省入境旅游客源市场的时空变化特征。结果表明:辽宁省入境游客数量和国际旅游收入整体呈增长状态,入境客源市场集中性逐渐增加,客源市场结构整体呈稳定状态。日本、韩国属于辽宁省的强亲景客源市场,一直是该省的金牛市场;俄罗斯近期已发展为该省的明星市场,呈现由弱疏景国向弱亲景国缓慢发展的状态。加大欧美国际旅游区的营销力度,扩大欧美在入境旅游市场的份额,使其尽快成为辽宁省的亲景客源市场和金牛市场,是当前该省发展旅游业的重要任务。
According to the development of inbound tourist market in Liaoning province from 2006 to 2013, this paper quantitatively analyzes the temporal and spatial variation characteristics of inbound tourist source market in this province by using the geographical concentration index, pro-landscape degree and market competition state model. The results show that the number of inbound tourists and international tourism revenue in Liaoning Province have shown an overall growth. The concentration of inbound tourist markets has gradually increased, and the overall structure of tourist markets has been stable. Japan and South Korea belong to the strong tourist attraction market of Liaoning Province and have always been the Taurus market in the province. Russia has recently developed into a star market in the province, showing a slow development from a weak to a weak relatives. It is an important task for the development of tourism in this province to speed up the marketing efforts of European and American international tourist areas and expand the share of Europe and the United States in the inbound tourism market as soon as possible so as to become the relative source tourist market and Taurus market in Liaoning Province.