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把中国传统图形运用于现代公益广告中,必须坚持创新发展的理念。同时,在创新过程中,应以深刻了解传统图形文化内涵、审美特征和宏观把握现代人们思维方式、审美诉求为前提下。在此基础上,针对传统图形的形态结构和色彩表现两个大的方面,进行现代语意的大胆重构与创新,致使传统图形在现代语意的转换过程中,不但体现民族浓厚的个性,还应具有鲜明的时代特征。如是,公益广告才能真正有效起到传播先进思想、引领道德力量的桥梁与媒介作用。
The traditional Chinese graphics used in public service ads, we must adhere to the concept of innovation and development. At the same time, in the process of innovation, we should take a deep understanding of the traditional graphic culture connotation, aesthetic characteristics and macroscopic grasp of modern people’s way of thinking, aesthetic appeal under the premise. On this basis, aiming at the two major aspects of the morphological structure and color representation of traditional graphics, the bold reconstruction and innovation of modern semantic meaning leads to the fact that the traditional graphics in the process of the modern semantic translation not only reflect the strong individuality of the nation, A distinctive feature of the times. If so, public service ads can truly and effectively serve as a bridge and a medium for spreading advanced ideas and leading moral forces.