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一个不争的事实是,我国电力设备制造业的繁荣与发展并没有促进制造企业产生诸如西门子、ABB等具有国际影响力的品牌,这种一定程度上的品牌缺失成了国内已上规模的企业目前进一步提升发展的屏障。那么,我国电力设备制造企业如何树立品牌意识、解决品牌建设中出现的一系列问题?本期特别策划针对这些对品牌建设的重要性、品牌战略、品牌管理等作了探讨性解答,以期对我国电力设备制造企业的品牌建设奉献我们的绵薄之力。
An indisputable fact is that the prosperity and development of China’s power equipment manufacturing industry did not promote manufacturing enterprises such as Siemens, ABB and other internationally influential brand, this kind of lack of brand has become the country has been the size of the current business To further enhance the development of the barrier. So, how to establish brand awareness of China’s power equipment manufacturers to solve a series of problems in the brand building? This special planning for these brand building on the importance of brand strategy, brand management made a tentative solution to our country Power equipment manufacturing company’s brand building dedication to our modest.