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广告专业已成为一个热门学科,不少大专院校纷纷开课。如何使广告学的教学更结合实际,大家都在探索。浙江工业大学之江学院人文科学系2000级广告专业班所进行的“准广告人眼中的《大腕》”课堂讨论会是一次有益的尝试。组织这次讨论会的目的是让同学们打开思路,拓展联想。影片《大腕》以荒诞的情节,调侃的手法讲述了一个喜剧葬礼广告的故事。在这黑色幽默中,有着值得广告人借鉴的亮点和应该引起广告人警惕的告诫。通过这个荒诞的葬礼广告,看到了什么、学到了什么、注意到了什么,是讨论会的主题。——项建中
Advertising has become a popular subject, many colleges and universities have started. How to make advertising teaching more practical, we are exploring. Zhejiang University of Technology Department of Humanities, Department of Humanities 2000 Class of advertising conducted by the “prospective advertising people in the eyes of the” biggest names “” class discussion is a useful attempt. The purpose of organizing this seminar is to let students open their minds and expand their associations. Film “big names” with absurd plot, ridicule tactics tells the story of a comedy funeral advertisement. In this black humor, there is a bright spot that advertisers should learn from and cautions that should arouse vigilance among advertisers. Through this absurd funeral advertisement, what I saw, what I learned, what I noticed was the theme of the seminar. - Jianzhong project