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可口可乐公司在本世纪20年代以前的业务范围还仅限于北美地区。1930年专门负责总公司海外业务的可口可乐出口有限公司的成立,以及浓缩液制作技术的采用,使可口可乐公司有可能大力发展海外业务,开拓国际市场,开展国际市场营销活动。“二战”以后,可口可乐公司决定拓展法国业务,并打算在马赛建立生产浓缩液的新厂。为此,公司同当地企业界
Coca-Cola’s business before the twentieth century was limited to North America. In 1930, the establishment of Coca-Cola Exports Co., Ltd., which was responsible for the overseas business of the head office, and the use of concentrate production technology, made it possible for Coca-Cola to develop its overseas business, explore the international market, and conduct international marketing activities. After the “World War II” Coca-Cola company decided to expand its business in France and plans to establish a new plant for the production of concentrates in Marseille. To this end, the company and the local business community