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目前我国的批发市场仍十分发达,如广州的怡发广场、武汉的汉正街、浙江的义乌、成都的荷花池、安徽的太和等等,仅这5家批发市场,每年的商品流通额就在200亿元以上。对于资金短缺的中小企业,利用好这样的市场达到产品快速分销渗透,是跨过创业门槛的有效策略。一、批发市场的特点批发市场的特征如下:(1)以廉价产品为主;(2)以个体经营者为主;(3)
At present, China’s wholesale market is still very well developed. For example, Yiho Square in Guangzhou, Hanzhengjie in Wuhan, Yiwu in Zhejiang, Lotus Pond in Chengdu and Taihe in Anhui are the only five wholesale markets. 200 billion yuan or more. For SMEs with a shortage of funds, making good use of such a market to achieve rapid distribution and penetration of products is an effective strategy for crossing the threshold of starting an undertaking. First, the characteristics of the wholesale market The characteristics of the wholesale market are as follows: (1) to low-cost products; (2) to individual operators; (3)