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北京启恒印刷有限公司是北京比较知名的从事短版商务印刷的私人企业。从印名片开始,到信纸信封,再到后来广告、海报印刷等,短版商务印刷逐渐成为启恒的特色。这是一个由不自觉到自觉的企业定位过程。启恒是以印制名片起家的,不过1993年和朋友合租名片机的时候,创业人周青松并没有什么短版商务印刷的概念,只是单纯地看好当时的名片印制业务。业务发展不是很好,合伙的几个人先后退出,周青松拿出当时所有的积蓄,独力苦苦支撑。虽然处境艰难,周青松却非常自信,因为他坚信自己印制的名片质量最好。半年
Beijing Kai Hang Printing Co., Ltd. is Beijing’s more well-known short-run business printing in the private sector. From printed business cards, envelopes to stationery, to later advertising, poster printing, short version of business printing has gradually become the characteristics of Kai-sheng. This is a not consciously aware of the process of business positioning. Qiheng started out as a printed business card, but in 1993, when his business card was shared with friends, entrepreneur Zhou Qingsong did not have any concept of short-run business printing. Instead, he just simply looked after the business card printing business at the time. Business development is not very good, several partners have quit, Zhou took out all the savings at the time, alone hard support. Although difficult, Zhou Qingsong is very confident, because he firmly believes that the best printed business card. Six months