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随着改革开放的进一步深化和扩大,国外的名牌产品大量进入我国市场,在这种形势下,我国企业特别是名牌产品生产企业如何借鉴国外名牌的成功之道,形成我国名牌的优势地位,提高其在国际商战中的竞争能力,成为日前在京召开的“中国名牌与国际商战”研讨会的主题。与会的专家学者及企业家代表强调,要为我国名牌的发展创造各种有利的内部和外部条件。
With the further deepening and expansion of reform and opening up, foreign brand-name products have entered the Chinese market in large numbers. Under such circumstances, how Chinese companies, especially brand-name product manufacturers, can learn from the success of foreign brand names, and form a dominant position for China’s brand names. Its ability to compete in international commercial warfare became the theme of the “China Top Brand and International Commercial Warfare” seminar held in Beijing recently. Experts, scholars, and entrepreneurs attending the conference emphasized that various favorable internal and external conditions must be created for the development of China’s famous brands.