品牌商·品牌伤——论汽车音响品牌商之争

• 作 者: 锡铭
• 出 处: 音响改装技术
• 发表日期: 2014年04期
• 关键词: 品牌商 汽车音响 平淡如水 无浪 中国市场 音响市场 战略合作关系 竞争方式 圈钱 令人

有店家坦言,虽说品牌更替会为他们造成一部分的影响,但是到头来损失最大的仍旧是品牌代理商本身。作为店家而言,他可以做任何品牌的产品,他们有自己的经营思路,当你有好产品他就跟着你走,反之就真的是“生意不在人情在了”。一直以来,都说汽车音响行业平淡如水无风无浪,但这句总结从去年年底后便开始被打破。其实在年前已经想写这么一篇东西,去说一下业内品牌商之间“神仙打架”的这种现象。期间我也私下找了不少终端店和媒体同行探讨。

Some store frankly, although brand replacement will cause them some impact, but in the end the biggest loss is still the brand agent itself. As a store, he can do any brand of products, they have their own business ideas, when you have a good product he followed you go, and vice versa is really “business is not human ”. All along, all say that the car audio industry dull and clean, but the sentence summary began to be broken after the end of last year. In fact, years ago, I had wanted to write such a thing, to talk about the industry between brands “fairy fight” this phenomenon. During I also find a lot of private terminal stores and media colleagues to explore.