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近几年,冰箱内销增长速度非常缓慢,究其原因主要是城镇居民已经占有很高的拥有率,而“家电下乡”仍需努力。供需方面,国际市场石油价格的持续上涨直接导致全球性的铜材、铝材、钢材和化工原料的价格上涨,冰箱压缩机等上游供应商的提价使各冰箱厂商更是雪上加霜。因此冰箱企业要想在这样的市场环境中生存并谋求发展,就必须制定出最佳的市场营销组合策略,以产
In recent years, the domestic refrigerator sales growth rate is very slow, mainly due to urban residents already have a high ownership rate, and “home appliances ” still need to work hard. As for supply and demand, the continuous rise of oil prices in the international market has directly caused the price increases of global copper, aluminum, steel and chemical raw materials, and the price hikes of upstream suppliers such as refrigerator compressors have made refrigerator manufacturers even worse. Therefore, in order to survive in such a market environment and seek development, refrigerator enterprises must formulate the best marketing combination strategy to produce