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泰州市是一个拥有30万人口、年工业产值达70亿元的城市。近十年内,市内电话的设备制式出现两次飞跃;第一次是1981年由供电式改为自动式,新增市话资产200万元;第二次是1991年由纵横制改为程控电话,新增市话资产1500万元。两次大投入,都没有出现经营性亏损,相反,实现利润分别比改制前增长13.5%和33.3%。城市话机普及率由每百人1.6部上升到10.2部。泰州市话业务之所以出现持续高速发展的态势,其经营的秘诀只有一个:“瞄准市场决策,讲究科学管理”。一、抓住时机,赢得用户,以灵活的资费政策,刺激消费,左右市场。
Taizhou is a city with 300,000 inhabitants and an annual industrial output value of 7 billion yuan. In the past ten years, there have been two leaps in the equipment standard for telephones in the city. The first time was changed from a power supply to an automatic one in 1981, with a newly increased market capitalization of 2 million yuan. The second time was changed from vertical to horizontal televisions in 1991 , The new local market assets 15 million yuan. On two occasions, there were no operating losses on the two major inputs. On the contrary, the realized profits increased by 13.5% and 33.3% respectively over the pre-reform level. Urban phone penetration increased from 1.6 per 100 people to 10.2. Taizhou City, the reason why the business continued rapid development of the situation, the only secret of its business: “Aim at market decision-making, pay attention to scientific management ”. First, seize the opportunity to win users, a flexible tariff policy to stimulate consumption, the market.