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20世纪90年代以来,战略管理的研究出现了一个转折点,即研究的重点由竞争转向合作,提出了战略联盟的观点。随着世界经济的一体化,企业尤其是跨国企业的竞争日益激烈,无论是竞争的强度、方式、手段和策略,还是竞争的范围及结果都大大超过了以往。为了企业的长远发展目标和应对强大的市场竞争压力,提升企业核心竞争力,许多企
Since the 1990s, there has been a turning point in the study of strategic management. That is, the focus of the research has shifted from competition to cooperation and put forward the viewpoints of strategic alliances. With the integration of the world economy, the competition among enterprises, especially multinational corporations, has become increasingly fierce. Both the intensity of competition, methods, means and tactics, the scope and results of competition have surpassed those of the past. For the long-term development goals and respond to the pressure of strong market competition and enhance their core competitiveness, many enterprises