Determinants of Motion Picture Box Office in Short-term and Long-term

• 作 者: 舒若凡 林宇阳
• 机 构: 美国东北大学 02115
• 出 处: 赤子
• 发表日期: 2018年33期

I. IntroductionrnFilm industry plays a significant role in the U.S. economy. The box office revenue was over 43 billion in 2017 and 2.1 million people from more than 400,000 private businesses were hired by the industry (Motion Picture Association of America, 2018). While the movie market consistently thrives and contributes vastly to U.S. GDP in macro-scope, whether a movie will be successful still remains uncertain for film makers in micro-scope.