整合发展 提升系统竞争力

• 作 者: 王慰平
• 机 构: 钱江报系,
• 出 处: 广告人
• 发表日期: 2011年02期
• 关键词: 整合平台 钱江晚报 市场占有率 报业集团 报系 发行收入 浙江日报 钱江 产品结构 阅读率

2009年浙江日报报业集团钱江报系成立,为做大做强钱江晚报提供了更为优越的整合平台。近2年的实践,钱江晚报以系统竞争力为目标,抓住创新和整合两大关键词,优化产品结构,创新盈利模式,使晚报的市场占有率、阅读率、发行收入、广告收入、经营效益五项主要经营指标在省内都市报中处于第一位置,有明显领先优势。

In 2009, Zhejiang Daily Newspaper Group Qianjiang Newspaper was established, providing a superior integration platform for the bigger and stronger Qianjiang Evening News. Nearly two years of practice, Qianjiang Evening News to the system of competitiveness as the goal, seize the two key innovations and integration, optimizing product mix, innovation and profit model, the Evening Market’s market share, reading rate, distribution revenue, advertising revenue, Operating efficiency of the five major business indicators in the province in the city newspaper in the first position, a clear lead.