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传统的大众媒体在现有新媒体的影响下,总想要在传播中寻找新的突破点。而新媒体的传播究竟有怎样的形态?目前为止也没有一个被广泛认可的结论。似乎新旧媒体在传播的领域形成了一处空白。本文以创办微信订阅号和创办APP为例,分别追踪新京报、上海观察等几家传统媒体在“转型”或“延伸”新媒体时的举动,来观察新媒体带给传统媒体怎样的挑战或契机。
Under the influence of existing new media, the traditional mass media always wants to find new breakthrough points in its dissemination. And what exactly is the transmission of new media? So far there is no widely accepted conclusion. It seems that old and new media have formed a gap in the field of communication. Taking the establishment of WeChat subscription number and establishment of APP as an example, this paper tracks the behavior of several traditional media such as the Beijing News and Shanghai Observatory respectively in “transition” or “extension” of new media to observe the new media brought traditional What kind of media challenges or opportunities.