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由东风载重车公司和中国广告协会共同举办的“东风千万元广告创意大赛”日前落下帷幕。有五家广告公司共获得1000万元的广告代理权。其中获平面广告大赛金奖的单位和作品是:北京大都会广告公司的《东风服务零距离——路牌篇》;云南风驰传媒广告有限公司的《算盘篇》。为了打造中国商用车第一品牌和树立东风“关怀每一个人,关爱每一部车”的品牌形象,不断提高东风车在市场中整体竞争能力,东风汽车公司于今年4月份和中国广告协会联合举办了中国——东风商用车广告创意大赛。四个多月的时间里,120多家广告
Sponsored by Dongfeng Truck Co., Ltd. and China Advertising Association “Dongfeng million advertising creative competition ” recently came to an end. A total of five advertising agencies received 10 million yuan advertising agency. Among them, the units and works won the gold medal in print advertisement contest are “Dongfeng Service Zero Distance - Road Signs” of Beijing Metropolitan Advertising Company; “Abacus” of Yunnan Fengchi Media Advertising Co., Ltd. In order to build the first brand of commercial vehicles in China and set up the brand image of “care for everyone, care for each car” and continuously improve the overall competitiveness of Dongfeng Motor in the market, Dongfeng Motor Co., Ltd. and China Advertising Association jointly organized China - Dongfeng Commercial Advertising Creative Competition. Over four months time, more than 120 ads