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文字是信息承载的基础元素,字体设计则在信息传播过程中起着重要的强化作用。本文在对新媒体时代受众群体情感需求分析的基础上,通过对传统字体设计的比较研究,分析总结新媒体时代字体设计理念。
Text is the basic element of information bearing, font design plays an important reinforcing role in the process of information dissemination. Based on the analysis of the emotional needs of the audiences in the new media era, this paper analyzes and summarizes the concept of font design in the new media era through the comparative study of traditional font design.