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企业标识(LOGO)是传播企业文化的载体,是企业形象的体现。企业标识包括司标、服务和品牌标识等,是综合经营理念、文化、服务和产品等诸多元素,采用图形、文字或图形文字复合运用设计的造型独特、意义明确的视觉符号,是企业视觉识别的核心,也是企业为社会大众服务,并被认知的重要特征。企业标识的一个基本功能,就是企业借助独具个性的标识,让社会大众用来区别本企业文化及其产品服务、与其他企业的不同。类似中国航天、国家电网、中国电信、中国石油、博彦科技、恒
Corporate logo (LOGO) is the carrier of the dissemination of corporate culture, corporate image is reflected. Corporate logo including the logo, service and brand identity, is a comprehensive business philosophy, culture, services and products and many other elements, the use of graphics, text or graphics combined design of the unique shape, a clear visual symbol, is the Visual Identity Business The core, but also for enterprises to serve the community, and are recognized as an important feature. A basic function of corporate identity, that is, enterprises with unique logo, so that the community used to distinguish the corporate culture and its products and services, and other companies are different. Similar to China Aerospace, State Grid, China Telecom, PetroChina, Beyondsoft, Heng